Cognitive biases are essentially shortcuts we use to make decisions – and for the most part, we aren’t even aware that they’re affecting us. The good news is that you can use th...
Your website is your school’s online headquarters, and as such, it needs to do a great job of representing what you offer. One element of web design that many martial arts schools overlook is layout – the way the various elements of your site look on the page.
One of the best ways to show off your school’s culture is through social media. Social media offers versatility and personality that simply aren’t available with traditional marketing methods.
If you’ve done any research about how to get good results with your school’s website, then you have probably come across this term: Search Engine Optimization, also known as SEO. To the uninitiated, it can sound like techno-speak, and it may seem impossible to master.
Do you have testimonials on your website? If not – or if you only have one or two dated ones – then you’re missing out on an important element of a lead-generating website.
Blogging helps business connect with the target audience and share valuable information with them. In fact, companies that blog more than 11 times per month generate between three and four times as much traffic as companies that blog only once a month.
Did you know that when people visit a page on your website, they almost never read it from top to bottom? That’s true even when they are extremely interested in what you have to offer. Follow these tips to dramatically increase the number of leads you get – and the number of students you sign up.
How do you know if you’re obsessed with martial arts? Below is a list of items that only martial arts fans can relate to.
Writing blog posts for your fitness or martial arts business is highly beneficial in more than one way.
As an internet user, you’ve probably spent quite a bit of time reading online reviews. Whether you’re researching...
If you know anything at all about search engine optimization (SEO), you know that keeping up with best practices...
Social media marketing is a must for most business owners. The tricky part can be figuring out which social media sites to use.